About Us

Last Updated: July 21, 2026

About Swimlyra

Swimlyra is a swimming pool brand founded by Zhenfei Plastic Group Co., Ltd., a company specializing in the research, development, design, production, and sales of plastic products.

Zhenfei Plastic Group Co., Ltd. was established in January 2013 and is located in Anqiu City, Shandong Province, China. The company focuses on developing and manufacturing water-related products, including swimming pools, liquid storage bags, container liquid bags, flexible biogas pools, water storage bags, drinking water bags, bridge preloading water bags, roadbed preloading water bags, inflatable oil bags, aquaculture pools, and protective pools.

Swimlyra was created to bring the company’s manufacturing experience and product development capabilities directly to customers through an online shopping platform.

Our Brand Story

Swimlyra was built by a team of professionals with experience in product development, manufacturing, and customer service. Over the years, our team has focused on understanding how water-related products are used in different environments and how they can better meet everyday needs.

As more families look for convenient ways to enjoy outdoor activities, Swimlyra was established to make swimming pools and related water products easier to access through a direct online shopping experience.

Our goal is to connect our manufacturing background with customers who are looking for practical products for family recreation, outdoor spaces, and seasonal activities.

What We Do

Behind Swimlyra is a manufacturing company with its own production facilities and product exhibition area.

Zhenfei Plastic Group Co., Ltd. operates from a facility covering more than 10,000 square meters, with independent processing workshops and supporting production equipment. The company has a team of more than 50 employees working across product development, manufacturing, quality inspection, and business operations.

With our manufacturing foundation, Swimlyra focuses on providing products such as:

Inflatable swimming pools
Family pools
Kids’ pools
Pool floats and water recreation products
Other water-related products

We continue to improve our product designs based on customer needs, usage scenarios, and feedback.

Why We Created Swimlyra

Traditional manufacturing often connects products with businesses through multiple steps before reaching customers. We created Swimlyra to build a more direct connection with consumers and provide clearer product information, easier communication, and a more convenient shopping experience.

Through our online store, customers can learn more about our products, understand their features, and receive support directly from our team.

Our Brand Values

At Swimlyra, we believe that water activities can bring families and friends together. Our products are designed around everyday moments such as backyard recreation, family gatherings, and outdoor leisure.

We focus on: